2025 Lash Trend Report | Eyelash Extension Styles, Lash Mapping & Business Forecast

Introduction

As the beauty industry continues to evolve, the eyelash category is no exception. For lash artists, beauty brands and entrepreneurs, keeping an eye on upcoming trends offers a competitive edge. In 2025, we’re seeing major shifts in lash styles, materials, applications and consumer values. This trend report unpacks what’s driving change — and how your brand (for example, SevenLashes) can lead the way.

1. Texture & “Soft Drama” Take Center Stage

Long gone are the days of only ultra-dense, uniform lash sets. In 2025, the emphasis is on movement, individuality and softness: textured volume sets, mixed curls and lengths, and a “light drama” effect that catches the eye without overwhelming it. revolutionlashstudio.com+2Mandalyn Academy+2
For a lash brand, this means offering trays with mixed lengths and curls, or curated “texture” sets that cater to clients who want more than classic but less than full glamour.

2. Hybrid Lash Extensions — The Best of Both Worlds

Hybrid lash sets (combining classic and volume lashes) continue to gain momentum in 2025 because they strike a balance between natural and bold. They’re versatile, work for many eye shapes, and appeal to clients who don’t want too heavy or too light. revolutionlashstudio.com+1
For your product line: consider emphasizing hybrid kits or training materials for stylists on how to execute hybrid styles elegantly.

3. Color Accents, Ombres & Brown-Lash Movement

Color is back—in a subtle, strategic way. Accent shades (emerald, blue, soft burgundy), ombre transitions, and even brown lash extensions are trending as consumers seek personalization and a softer look. Mandalyn Academy+1
Brand tips:

• Launch a “color accent” collection: e.g., outer-corner blue/green lashes.

• Offer brown lash series for lighter makeup wearers or clients seeking natural warmth.

• Educate stylists on how to mix accent/lower-intensity color lashes.

4. Sustainability & Ethical Beauty = Non-Negotiable

Consumers are increasingly value-driven, and by 2025, sustainability in lash products is fast becoming a must. Expect demand for cruelty-free fibers, biodegradable packaging, safer adhesives and transparency in manufacturing. Mandalyn Academy+2dfwlashuniversity.com+2
For SevenLashes:

• Position your silk or PBT fiber range as eco-friendly or responsibly sourced.

• Highlight packaging innovations (recyclable, minimal waste).

• Include „behind the scenes” content showing your production/quality process.

5. Minimalist / “Barely There” Looks & Lash Health

Alongside bold drama, there’s a strong counter-trend: the minimalist lash look. Fine diameters, light density, natural curls — paired with healthy natural lashes. dfwlashuniversity.com
Opportunities:

• Market “upgrade your natural lashes” trays: ultra-fine, airy sets.

• Educate about lash health & retention (good for your brand’s credibility).

• Offer „transition” sets for clients moving from extensions to natural-look.

6. New Application Techniques & Maintenance Trends

The way lashes are applied and maintained is also shifting:

• Under-lashing or bottom-lash enhancements gaining popularity. Mandalyn Academy

• Lash lifts & tints remain relevant for low-maintenance clients. Mandalyn Academy

• Emphasis on retention, client education, after-care and product assortments.
  As a brand, you might consider kits for stylists focused on retention, or after-care products branded alongside your lash trays.

7. What’s Out / What’s Losing Steam

• Overly thick, uniform lash sets with zero movement. blinkandwink.com+1

• Heavy, rigid curl styles without consideration for eye shape or client comfort.

• Packaging or branding that ignores sustainability.
  Highlighting “what’s not trendy anymore” helps your audience see that you’re forward-looking.

How to Use These Trends in Your Brand Strategy

• Product Development: design trays and collections that align with trending styles (e.g., textured volume, brown lashes, color accents).

• Marketing Content: show before/after photos with trendy looks, create reels/tutorials for stylists and clients, run “2025 lash look” campaigns.

• Training & Education: offer guides for stylists on how to apply textured, hybrid or accent lashes; include after-care tips so you boost retention and satisfaction.

• Communication: emphasise your brand’s commitment to sustainability, innovation, and lash health. Align messaging with consumers’ values.

Conclusion

2025 is set to be a dynamic year for the lash industry: movement, color, ethics and personalization will drive the biggest opportunities. By staying ahead of these trends and adapting both your product offerings and brand positioning accordingly, you as the founder or lash-brand creator will be well placed to succeed.

📩 Ready to refresh your tray collection or launch a “2025 Trend Edition” series? Explore how SevenLashes can partner with you to bring these trends to life.